AIGA Members: $40
Additional $10 at the door.
You know how to brand your client's company, products and services. Do you apply the same rigor to your personal brand? At every touch point from portfolio to politics? Bennett Peji will show us best practices for our own branding and how to implement them. Be prepared to take plenty of notes, you will want to remember what Bennett has to share with us.
PLUS: After the workshop held at the Jacobs Center for Neighborhood Innovation, please join us immediately afterwords for a tour of the newly remodeled graffiti park, now called Arts Park @ Chollas Creek, home of Writerz Blok.
About Bennett Peji
Bennett Peji is Vice President of the Jacobs Center for Neighborhood Innovation. He directs the local economic development program as well as the place-making, branding, marketing, and community affairs work. He is also an international brand consultant, designer and frequent speaker on community-centered design. Most recently, Peji led the winning proposal for $2.5 million to create the first city-funded, diversity-focused business entrepreneurship center and accelerator in San Diego. He mentions it in his recent 2017 TED talk, which can be seen at TEDxBP.com. His first TED talk in 2014 discussed branding at CivicBranding.com. Peji serves on the boards of California Humanities (a statewide commission), Tijuana Innovadora and the La Jolla Playhouse. Appointed by the Mayor, he served as a Commissioner of Arts & Culture for the City of San Diego from 2003-2012. He also served as President of AIGA San Diego, the Filipino-American Chamber of Commerce and Chairman of the Asian Business Association. He has received lifetime achievement awards from AIGA San Diego and SDX. In 2006-2009, he was elected to the national board of AIGA, based in New York, with 70 chapters in the USA.
Special thanks to: