AIGA San Diego Poster Project – Posters On Display At Balboa Park!

We’re happy to announce that the AIGA San Diego Poster Project will be on display at Balboa Park’s San Diego Automotive Museum from February 1-March 3, 2022.

This is the last opportunity to view the full set of posters all together—live and in person. Don’t forget that a select number of posters are available for sale at the San Diego Automotive Museum and the Balboa Park Visitors Center and you can still get a signed, numbered and limited edition of Antonio’s 1st Place poster (sales of which will support the Balboa Park Committee of 100’s restoration efforts).

You can also view the online exhibit gallery. The AIGA San Diego Poster Project is a Design for Good community initiative generously supported by the Balboa Park Committee of 100 (C100) and the Peggy and Robert Matthews Foundation. We extend our gratitude to the local professionals and students who participated and dedicated their time, skills and vision.

This initiative was created to bring awareness and educate the community about the Balboa Park Committee of 100 (C100)‘s work to bring the Balboa Park Palisades public space back to its 1935 glory (and beyond!).

Participating Designers


Palisades Initiative 2021: California State Building Restoration Project

Participants of the Poster Project were asked to design a poster in celebration of the revival of the Balboa Park Palisades public spaces, including the recent exterior renovation of the San Diego Automotive Museum (former California State Building) and its four historical murals. The murals—depicting themes of commerce, scenic beauty, agriculture and industry—were originally installed for the 1935-36 California Pacific International Exposition. We asked participants to reflect on what the historic restorations mean to them and our community, and how they might “honor the past, be the present and define the future” by showing that in a poster design.

Entries were blind judged and scored based on creativity and capturing the essence of the theme. The 1st Place poster is printed 24×36 inch, 4 color offset, on 80lb cover weight paper, signed and numbered in a limited edition run of 250, with 100% of its sales going toward C100’s restoration efforts. Top 3 entrants took home prizes of $1000, $500 and $250, and entrants who placed in the Top 6 were awarded prizes ranging from one-year membership to AIGA San Diego at the Supporting level, Adobe Creative Cloud and QUEST.

“The AIGA San Diego Poster Project is a Design for Good initiative for our chapter, developed to shine a light on organizations and individuals that are doing good work in our community,” said Marc Hedges, President of AIGA San Diego. “Having the Balboa Park Committee of 100 reach out for support launched a wonderful community engagement project and partnership. It’s amazing to see an idea come to life, especially when it educates and inspires a community to act, to take notice.”

All qualified poster submissions are now available to view in an online gallery on the official AIGA San Diego Poster Project website. They will also be included in our closing exhibit, mounted and displayed at the San Diego Automotive Museum—a unique opportunity to view them in person. Stay tuned for more information to come!

Judging Committee

We are thankful for the local professionals who participated and supported this initiative.

Min Choi, Creative Director, Design Professor • Ashanti Davis, Exhibition Manager, Fleet Science Center • Tommy Hernandez, Designer, Balboa Park Committee of 100 • Lenny Leszczynski, Chief Executive Officer, San Diego Automotive Museum • Candice Lopez, Design Professor, AIGA Fellow • Bennett Peji, Designer, Chairman of California Humanities, AIGA Fellow • Michael Warburton, Director, Parkwide Communications Balboa Park Cultural Partnership

Community Partners

Thank you to our Community Partners who helped make the AIGA San Diego Poster Project possible through their generous support and willingness to give.

Balboa Park Committee of 100The Peggy and Robert Matthews FoundationSan Diego Automotive MuseumNeyenesch PrintersQUESTAdobe XDEpson

By AIGA San Diego
Published November 17, 2021