FRIENDS, FAMILY & OBSERVERS
$25.00

SCHEDULE
10:30–Guest Speaker, Chris Do
12:00–Award Ceremony
1:00–Student work open to observers

GUEST SPEAKER
Chris Do is an Emmy award winning designer, and the founder and executive creative director of Blind, Inc., where he oversees the creative and strategic direction of the company.

Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University

CATEGORIES
Advertising
The advertising leads the creative communication for the brand marketing campaign. Emphasis for this category will be placed on portfolios that show memorable and unique campaign through the concept as well as execution. Of particular interest is work that combines a strong design sensibility with innovative problem solving thinking, which leaves the powerful impact.

Branding
A successful brand projects a memorable, emotional, rational, and relevant image for a company, product, person, or service. This category focuses on portfolios that explore identity and its expression across various formats. Emphasis for this category will be placed on portfolios that include unique identity and brand solutions that illustrate the client’s meaning and/or purpose. Of particular interest is work that shows a comprehensive understanding of brand building through logo design, color, and typography.

Cross Cultural Design
The intersection of design and culture is a place where both the local and the global have a voice. This category looks at the ways we communicate across cultures, as well as the interwoven experience of design and culture in our lives. Emphasis for this category will be placed on portfolios that show a depth of understanding across cultures and languages. Of particular interest is work that celebrates a diverse worldview and shows a depth of knowledge for global experience.

Design For Good
As one of the AIGA national initiative’s, Design for Good is a “a movement to ignite, accelerate and amplify design-driven social change.” This category celebrates designers making choices to use the power of design to help individuals and organizations that may typically be underserved. Emphasis for this category will be placed on portfolios that show demonstrate strengths both in design but also strategy in how to make the most out of very little.

Designer as Entrepreneur
Designers are merging their ways of thinking with startup culture. The result is a greater innovation and astounding success.  The headlong crash of creativity into capitalism is forging a new startup model in which design is becoming a driving force in entrepreneurialism. This category encourages young designers to be innovators, not just in how product packaging looks, but in helping to drive what products get made.

Environmental Graphic Design
Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Some common examples of work by EGD practitioners include wayfinding systems, architectural graphics, signage, exhibit design, identity graphics, dynamic environments, civic design, pictogram design, retail and store design, mapping, and themed environments.

Hand-Crafted
In an age of technology-focused careers, there happens to also be a rising counter culture, the Maker Movement. An evolution in small business start-ups dedicated to creating and selling self-made products. Craft nights are replacing book clubs, Libraries and museums are being turned into “Makerspaces” where people can come together to make! The goal of this category celebrate s young designers who are embracing this business trend through the design, through a love of the craft of the beautifully hand-made.

Illustration
The aim of an illustration is to elucidate information by providing a visual representation of specific content or concept. This category looks at the success of that expression across different illustrative mediums. Emphasis for this category will be placed on portfolios that use illustration to elevate the overall expression of the graphic design work. Of particular interest is work that cultivates of a personal voice and combines both risk-taking techniques with a comprehensive understanding of illustration design fundamentals.

Interactive Design
Interactive Design defines the design, structure, and behavior of interactive products and services. This category’s focus is to define the complex dialogue that occurs between people and devices of many types—from computers to mobile communications devices to appliances. Emphasis for this category will be placed on portfolios that show a depth of understanding across design and technology with an emphasis on usability. Of particular interest is work that combines a strong design sensibility with innovative technical problem-solving skills.

Packaging
Effective packaging simultaneously protects and describes its contents, provides theft deterrence as well as product promotion, and uses sustainable materials. This category looks at the variety of solutions possible for packaging products to the general marketplace. Emphasis for this category will be placed on portfolios that include packaging designs that combine technical skill and craftsmanship with eye-catching design. Of particular interest is a portfolio that successfully explores packaging in more than one form.

Photography
This category looks at the success of that expression across different photographic mediums. Emphasis for this category will be placed on portfolios that use original photography to elevate the overall expression of the graphic design work. Of particular interest is work that cultivates of a personal voice and combines both risk-taking techniques with a comprehensive understanding of photographic design fundamentals.

Publication
Editorial design plays a crucial role in shaping and documenting our common history. The creation of book design, newspaper publication, magazine design and their online counterparts demands the attention of many different designers with varied specialties. Emphasis for this category will be placed on portfolios that show a strength and typography, layout and storytelling.

Sustainability
Designers welcome the challenges of designing within constraints; sensitivity to the environmental, economic, social and cultural implications of design is central to the professional designer’s ethical commitment. Good design respects planet, profits and people and welcomes the opportunity to meet client needs within these challenges. Sustainability applies to more than the environment; the designer's goal is to enhance human experience and client need while doing no damage to civilization. Portfolios in this category should demonstrate a concern for the global issues around sustainability, sensitive to the planet, people and profits.

Typography
Typography is the art of designing with type. This category looks at design that pays special attention to the arrangement and composition of type on the page. Emphasis for this category will be placed on portfolios that show sensitivity to white space, readability, balance, shape, form, energy and all of the small details and choices that make for good type. Of particular interest is work that shows both an understanding and appreciation for type history; in addition to personal typographic innovation that illustrates not only problem solving and critical thinking skills, but conceptual approaches to designing with type.

DISPLAY TABLE GUIDELINES
1.  Each participant must use the table provided by the Institute of Peace and Justice to display your portfolio and work. These tables are 2ʼ x 6ʻ and 29.5” from the floor.

2.  It is recommended that you bring your own table covering. Each student will be assigned to a table. If at the end of the event, there are any damages to the table or surrounding area (wall, carpet, etc.), you will be held financially responsible.

3. You may NOT suspend anything from the ceiling or place things on the wall due to regulations from the review venue.

4. You may use shelves, purchased or built, to prop up 3-D projects. Wall structures are permitted - If you have a backdrop wall or side walls, you must consider the back-sides of these, they can not be left unfinished. Backs need to be clean, and a neutral color (black, white, gray). If your structure interferes with physically or visually with a neighbor, you will be asked to eliminate it from your table.

5. Students may put business cards, resumes along with any "gift" promotion to distribute to all reviewers

6.  Background music is not allowed

7. There are NO electrical outlets available. Any lighting, computers etc. will need to be battery operated.

8.  Students may NOT put fire related objects such as candles etc., on the tables.

Any participant who does not conform to display regulations listed above will need to re-adjust their presentation accordingly or be disqualified from the scholarship competition.

Questions? email us info@sandiego.aiga.org