Happy Kerning with Armin Vit

It was a full house at the NewSchool of Architecture and Design in Downtown San Diego’s East Village. Over 130 people showed up to hear Armin Vit of UnderConsideration speak.

A renowned typographer, Armin shared the best and worst typography choices he’s made over the last 15 years, from dot-com to Pentagram to his own projects at UnderConsideration.


Armin’s honesty about what it took to be a great designer really resonated with young designers and students.

Herber Miranda said, “His work shows that, contrary to what many students tend to believe, being an effective designer comes to having a passionate work ethic and having great attention to detail. Not just having great ideas.”

“He showed you don’t have to be the best designer, you just have to work harder and have a bigger passion for design,” commented Erik Bautista, AIGA SDSU Student Chapter president.

We’d like to say thank you to NewSchool School of Architecture and Design for being such excellent hosts. “We were thrilled to welcome the design community to NewSchool of Architecture and Design for this fantastic and engaging lecture by Armin Vit,” said Linda Sellheim, NewSchool Digital Media Arts Chair. “We look forward to continuing our involvement in many more exciting events and activities that provide opportunities for our students and the community.”

“Armin was an amazing speaker and NewSchool was a great host. I couldn’t ask for a better event surrounded by fellow creatives,” says event chair John Alexander. “I hope to see everyone at the next event.”

AIGA San Diego has exciting events planned in the near future including WordPress workshops, the Membership Party and Spirits, so keep on the lookout for upcoming details!

As Armin says, happy kerning.

By AIGA San Diego Tijuana
Published October 9, 2013
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