Business Sense for Creatives: Living Your ‘Why’

AIGA Members: $40
Non-Members/Friends: $50
Additional $10 at the door.

9:30am Check-in
10:00am–12:00pm Workshop

Being a designer and building a business is a tricky balance, but when you are able to cultivate the creativity needed for client work to flourish while simultaneously understanding the needs of your business, magic happens. It is essential to lay a foundation that is unique and personalized to ‘who you are’ and ‘what you want’ in order to build a strong brand, have a healthy, more sustainable career and, ultimately, work on projects that matter to you. When the right blend of structure is in place, you thrive.

This workshop is for creatives ranging from those who have been thinking about starting a business, to the seasoned designer. We’ll address the essential steps for creating a clear plan for longevity and strength while staying in alignment with your purpose.

You will leave with tools to build a solid plan with your own manifesto. This includes investigating your vision and mission, then defining goals and building consistency. We will identify what will guide you in both the big picture and the day to day.

About RaShelle Roberts
RaShelle Roberts is the founder of, (previously known as inVision), which specializes in coaching for creative professionals. In 1998, RaShelle saw the need to develop customized programs and strategies to meet the specific challenges creative business owners face.

Prior to forming her coaching practice, RaShelle operated as a business partner, directing the marketing and business development of a thriving design firm in Southern California. She has studied under the industry’s top leaders - attending and leading sessions that discuss leadership skills, innovative business-development techniques, and marketing strategies. RaShelle has been recognized by industry leaders around the globe for her unique ability to develop flexible, innovative programs that fit the needs of each client. Programs include one-on-one coaching, group workshops and various multimedia courses. RaShelle developed The Creative Business Manifesto™, a course for Creatives to design a personalized plan that lays a solid foundation to run a solo-business with longevity, sustainability and strength.

RaShelle's workshops have been featured at the HOW Design Conference, AIGA San Diego Y Conference and numerous in-house creative teams. Programs and workshops have been developed including BREW Las Vegas, San Diego, Orange County and various chapters of AIGA, the Graphic Artists Guild, PRSA and others. In addition, RaShelle has contributed to both the Self-Promo Issue and the Business Annual for HOW Magazine.

She is an active member of the creative community, has served on several chapter boards of the AIGA, she is a mixed media artist, is an unschooling mama and works closely with organizations that support healing for at risk youth.

When & Where
Tue, Nov 30, -0001