AIGA Members only: $10
RSVP is required. No tickets at the door.
This event is for AIGA Members only.

Breakfast Club Hosts from BASIC:
Holly Stavnes,  Senior Producer
Andrew Yanoscik, Creative Director
Steve Denekas, VP of Creative

Topic:
Artfully made, scientifically explained: Objectivity in experience design.
Creating an engaging, memorable experience is the richest way to communicate with our audience. It should appeal to all the senses, have universal understanding through utility and represent multiple interests. Responsive design isn’t mobile first but experience first. BASIC's team breaks down how teams can stay objective through research, process and proven strategies their agency employs with their clients and creative teams.