AIGA San Diego is pleased to promote the following community event as we think it may be of interest to our members; this event is not hosted by AIGA.
A three-hour, in-person interactive workshop that’ll take your social media influencer program from implemented to impactful. Stop chasing impressions and start using your own data to unlock influence. Five years ago, a Forrester study found that only 18% of consumers trusted influencers, which still included celebrities. In more recent reports, that number has been turned in its head, as consumers now trust influencers over friends and family at a rate of two to one – and seven to one over celebrities – for information on making a purchase. If you’re concerned about investing in a social influencer program at a time when the reliability of social metrics is in question, fake news is drowning out reality and somewhere around 40% of internet users are bots, then you’ll want to join the Intent to Influence workshop. Intent to Influence is THE workshop for learning how to use data confidently in a number of influencer marketing contexts: identifying influencers, choosing influencers, monitoring and optimizing influencer programs, measuring the impact and planning your next influencer program.
About the Speaker: Karen has spent over 20 years as an analytics and technology innovator. Early in her career, Karen worked at DoubleClick (now Google) to help brands start using display advertising when the technology was emerging. She then worked at Frog Design where she architected and built the navigation system for the largest online retailer at the time. In 2006, Karen established data and analytics services for Mirum Agency as a core capability. Now, Karen works with clients like Intel, United Healthcare and Unilever to mature their data and analytics use cases. Her passion for democratizing data-driven decision making has helped those she works with to achieve measurable business impact across marketing programs, platforms and products.