Print: The New Media Mix

Presented by Precision Litho, Spicers Paper, and Sappi North America

Where do we fit in? Is print truly a waning media? Is it being replaced by ‘disruptive technology’?

Integrated marketing, multi-channel distribution, social media and social networking are a few of the terms we use to describe new business models — business models implemented by advertisers, marketers, and media strategists. We all use new devices, many hand held, as primary sources for communication and intra-connectivity which leads us to question traditional legacy media like television, radio, and print.

In this presentation Daniel Dejan, etc Print & Creative Manager for Sappi North America, leads a discussion on how print can rethink its share of the communication pie. Daniel will: incorporate research from the Sappi Life with Print US and European campaigns; demonstrate the unique way print adds value by capturing memories, imagination, and attention to build brands; and show how print can sell goods and deliver corporate messages.

Additionally, Daniel will prove print’s effectiveness as part of the communications mix:
• How does print complement social networking?
• How can you marry print with the internet?
• How are eReaders and tablets impacting publishing and their readership?
• How using QR codes and Augmented Reality codes can push and extend the relationship between digital and paper while simultaneously showcasing new experiences?

When & Where
Thu, Aug 18, 2016 12:00 PM - 3:00 PM
Grand Pacific Palisades Resort
Ocean View Terrace Room
5805 Armada Drive
Carlsbad, CA 92008