Ixchel M True is a Mexico-based Creative Project Manager, Art Director, and Branding Strategist behind Atara Estudio, building meaningful brands and creative systems rooted in clarity, collaboration, and Human Made creativity. Her work blends strategic communication, illustration, and interdisciplinary brand direction to create identities with structure, soul, and long-term purpose—from internationally recognized coastal brands to conservation-driven projects in the Gulf of California. Born in Ensenada, she brings a deep respect for nature, culture, and community into every brand manual, transforming visual identity into a living system designed to grow with intention.
Ixchel became a member of AIGA SDTJ because she believes that creativity grows through collaboration, conversation, and community. And she’s excited to connect with more designers, share experiences, learn from others, and contribute to spaces where ideas and design can keep evolving together.