AIGA San Diego is pleased to promote the following community event as we think it may be of interest to our members; this event is not hosted by AIGA.

Data mining and analytics have become critical functions for thriving organizations. We’re moving more and more towards the need for every role to be data-driven. What does this mean for designers? Designers who understand data will be the ones who make a bigger impact with their work. As we know, good design solves problems. Data helps inform the choices you make to solve those problems.

We are surrounded by more data and reporting than ever before; we’re diving into how to make sense of it. This panel discussion will focus on how to make actionable design decisions based on data, leading to better experiences for our end users. With data literacy you’ll determine the right metrics, tracking, monitoring, and reporting processes to fit business priorities and make meaningful decisions for UX.