AIGA Members: $15
Additional $10 at door.
10:30am Check-in and Mingle
11:00am - 1:00pm Lecture with Q+A
Light snacks will be provided.
Join AIGA SD at Union Cowork Encinitas as Demian Borba teaches us why prototyping with tools like Adobe XD constitutes the most critical phase of Iterative Design.
Whether you’re building a website, mobile app, or game interface, prototyping is all about communication and hypothesis testing. Prototyping gives teams a way to experiment with something that’s tangible and shortens the psychological distance between the user and the solution. Demian Borba—one of Adobe XD’s first Product Managers and current Strategic Development Manager—will show us how to build and test prototypes with XD, helping businesses “fail fast” to succeed sooner.
Built for designers by designers, Adobe XD is a UX design tool that was created with users at the center of the process. We’ll learn how you, too, can achieve successful user-centered design through prototyping.
Don’t miss out! Demian will be sharing the latest features in the app just announced this month at Adobe MAX in Los Angeles. We’ll hear all the new releases for XD and how the features can help your design workflow.
About Demian Borba
Strategic Development Manager for Adobe XD, Software Engineer focused on Web Technologies and UX, surfer, Design Thinker & father.
As one of the first Product Managers for XD, Demian has almost 20 years of experience in technology, design, business, community, and training. Before Adobe, he worked at PayPal, Braintree, BlackBerry, UCSD, and multiple digital agencies, including his own, Action Creations. Demian is committed to the growth of new innovators, by teaching Design, Development, and Design Thinking. He is also a passionate surfer and dedicated father.
What to Bring?
Bring your laptop with Adobe XD installed (and charging cable) to test out features. Don’t have XD? Free download here.
AIGA San Diego supports sustainability and we will no longer provide plastic water bottles. Please remember to bring your own water in a reusable drinking vessel to AIGA San Diego events.
Parking is available in the Union Cowork lot, as well as on the street.
Special thanks to Demian Borba and Union Cowork Encinitas
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