Design Forward: Speaking Their Language

Stop talking design for design’s sake and start talking design for business’ sake.

Designers love design. We live and breathe it. Often it feels not so much a way of working but way of being. Get designers together and we’ll talk discovery research, experience maps, interactions, prototypes, and on and on. But business, product, and civic leaders don’t necessarily speak the language of design. They speak the language of ROI, engagement, and satisfaction. And they are the people who make decisions about investing in design, staffing it, and acting on it.

Join us for an evening of insight and perspective as Don Norman, renowned author, innovator, and educator, moderates an accomplished panel of San Diego business, civic, and design leaders on the topic of demonstrating the value of design. Learn how to make the best case possible for design as an economic and civic driver.

Special thanks to our sponsor Axure Software Solutions Inc., maker of Axure RP, the software planning and prototyping tool used by more than 25,000 companies. We will be giving away a license to Axure RP to one lucky attendee at the event!

• Barbara Bry, San Diego City Councilmember
• Victor Nacif, Chief Creative Officer at and Design Mentor at Intersection-Inc/The Design Academy
• Chuck Longanecker, Founder of Digital Telepathy
• John Bandringa, Director of Enterprise Strategy and Innovation for the Port of San Diego

When & Where
Wed, Mar 22, 2017 6:00 PM - 9:00 PM
Sanford Consortium for Regenerative Medicine
2880 Torrey Pines Scenic Drive
San Diego, CA 92037