Member Select



What is your background?
I was born and live in San Diego, California. I am the Creative Director for TSIA, a research and advisory firm for Fortune 100 tech companies. I have been in a creative leadership role for 10+ years, managing a team of designers, overseeing UI/UX and creative operations, and leading the brand expansion of TSIA. Before that, I was a Senior Graphic Designer at Nestlé USA, where I had the opportunity to learn different facets of graphic design, I was also introduced to the most brilliant people in brand marketing. Soon after that, I realized that I wanted to be more than a Graphic Designer, I had a natural drive to be a mentor and advocate for other designers. 

Why did you decide to become an AIGA Member? 
I have always been a die-hard fan of the AIGA. There is no other design association that blends discipline and inspiration as well as we do. My favorite part of the AIGA is how much emphasis is placed on youth and students, and how it’s continuously working on providing an inclusive design community.

What are you most proud of professionally?
The proudest moment in my career is building my creative team, they push me every day to be a better leader and human. I lead by their side, always including them in the process and conversations that lead to design decisions. It’s important to me that they have a voice, and that they are recognized for their talent.

What’s the most audacious/bold thing you have ever done?
When I was 29, I packed all of my belongings and drove my 2001 Burple (not quite blue, not quite purple) VW Beetle to Los Angeles with $600 in my bank account. I’ve always wanted to be a ‘big city” girl and L.A. was the obvious destination for me. I won’t lie, there were some really hard times, but I also have so many good stories. I lived in L.A. for four years, it 100% shaped the woman that I am today and the values that I need to keep me inspired in my career.

LinkedIn  /   Instagram  /  Website


Arturo Elenes

What is your background?
I live in Tijuana, Im a graphic designer, a design enthusiast and more recently a design activist, I have a 30+ years of experience in this filed, nowadays I’m a partner and co-founder at Enigma Creative, we are a cross-border design firm specializes in branding and marketing communications, we are a diverse and motivated team of creative, problem solvers, design loving, multicultural, lovable rascals. 

Why did you decide to become an AIGA Member? 
I realized a long time ago that design as a business needs organizations that support and foster the craft and better business practices and also can be a platform to evolve and adjust to the cultural changes of the community.

What inspires you?
My family, my team, my colleagues and my 2 wonderful cities San Diego & Tijuana

Why do you think being creative is important to you?
Fosters my curiosity, its a powerful drive to ask a simple question: Why not?

LinkedIn  /   Instagram  /  Twitter  /  Website


Kassandra Levine

What is your background?
Born and raised in San Diego, California. Spending my childhood alongside my Mother and Aunt, MaeLin & Amy Levine, owners of Visual Asylum. Their influence of design enhanced my passion for branding, packaging and environmental design. In addition to being a part-time designer I’m also a full-time student at San Diego City College, where I’ve been enhancing my skills.

Why did you decide to become an AIGA Member?
AIGA is a community of designers, as a member I’m able to meet and connect with those alike. Joining a fellowship like AIGA is a great way for me to learn from other creative thinkers.

Photo Credits: Steve Simpson

By AIGA San Diego
Published May 31, 2022