Sustainable Practices
April Sustainable Practices Meeting
Cheri Sheridan, EarthChoice Specialist will discuss sustainable brands and the choices they made to reinforce their brand and positively enhance their reputation. She will show recent case studies of top brands that used media advertising to publicly declare their corporate sustainability goals.
October Sustainable Practices Meeting
Sharon Eucce, Sales Representative/West Coast from Utah Paperbox gave an informative presentation about current packaging trends which include Sustainable options in package design. The following are some resources she was able to share.
GREEN GUIDES/FTC - rules about labeling/marketing claims
SUSTAINABLE PACKAGING COALITION - studies, projects, Design Guidelines book
GREENER PACKAGE - database of materials, case studies, white papers
September Sustainable Practices Meeting
Neenah Green gave a wonderful presentation at the AIGA San Diego’s September Sustainable Practices event. Download their PowerPoint presentation below.
Download the PowerPoint file here
July 26 Sustainable Practices Meeting
Jim Simcoe Revisited…Implementing the AIGA Living Principles
Back by demand……Our speaker from the May meeting will lead us in creating and implementing an Eco-charter for the San Diego Chapter membership. This Eco-tool will enable you to easily work with your clients to implement sustainable practices. The Charter will use the AIGA Living Principles tool. www.LivingPrinciples.org
Jim Simcoe is a green business strategist, speaker and eco-consultant. He creates green business strategies for clients to improve profits, reduce costs and create healthier working environments.
Mr. Simcoe has been featured on NBC, Fox, SmartMoney.com, San Diego Insider TV, and others. He teaches Green Business Operations at California State University.
June 26 Sustainable Practices Meeting
Kari Fry, representative from Mohawk Paper presented "Are Sustainable Substrates Sexy"? She held a round table discussion about how to make the right sustainable choices on your client projects. There are many ways to implement sustainability in your design practice. Implementing the AIGA Living Principles is a comprehensive approach. Adding the correct "green" logo to your project and calculating your CO2 savings as well as water, trees, etc. make the designer's work even more meaningful. Keeping print in your media mix gives you ROI and a trackable mechanism for sustainable savings. Attached please find the information links that will enable you to apply these practices. Thank you to Mohawk for developing this information and releasing it to the AIGA.
Useful links:
http://www.livingprinciples.org - This website is underwritten by Mohawk Fine Papers
Highlights of our new Mohawk Loop, the world’s most comprehensive line of recycled and environmentally preferable papers. Loop swatchbooks and The Living Almanac on Loop may also be ordered through this website.
Tips for sustainable paper selection
sense + sustainability - A guide to choosing papers that support environmental sustainability – provides a more in-depth look at FSC, post consumer fiber, carbon neutrality, and renewable energy with additional websites/resources.
Mohawk’s Commitment to Sustainabiliy – an inside look at Mohawk’s stewardship efforts.
Mohawk Environmental Calculator – helps “calculate carbon footprint” based upon paper selection – can also be used for “eco audits”, “environmental attribution” statements, or to highlight “environmental savings” derived from specifying environmentally preferable papers.